Not only is colorism still present in these societies, but it also has a significant influence on the both the use and promotion of lightening creams within these societies as well. Examples of this can be seen through the various advertisements for skin lightening creams, and even packaging of them as well.
Footnotes
[1] Aisha Phoenix, Open space colorism and the politics of beauty, (feminist review 108, 2014), 98
[2] Aisha Phoenix, Open space colorism and the politics of beauty, 98
[3] Aisha Phoenix, Open space colorism and the politics of beauty, 98
[4] Aisha Phoenix, Open space colorism and the politics of beauty, 98
[5] Aisha Phoenix, Open space colorism and the politics of beauty, 101
[6] Evelyn N. Glenn, Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, (Gender and Society, no. 3, 2008), 293
[7] Evelyn N. Glenn, Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, 293
[8] Evelyn N. Glenn, Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, 293
[9] Evelyn N. Glenn, Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, 293
[10] Christopher A.D. Charles, Skin Bleaching and the Prestige Complexion of Sexual Attraction, (Sexuality and Culture, no. 15, 2011), 377
[11] Christopher A.D. Charles, Skin Bleaching and the Prestige Complexion of Sexual Attraction, 378
[12] Christopher A.D. Charles, Skin Bleaching and the Prestige Complexion of Sexual Attraction, 379
[13] Christopher A.D. Charles, Skin Bleaching and the Prestige Complexion of Sexual Attraction, 379
[14] Christopher A.D. Charles, Skin Bleaching and the Prestige Complexion of Sexual Attraction, 379
[15] Christopher A.D. Charles, Skin Bleaching and the Prestige Complexion of Sexual Attraction, 378
[16] Jemima Pierre, I Like Your Colour! skin bleaching and geographies of race in urban Ghana, (Feminist Review, no. 90, 2008), 20
[17] Jemima Pierre, I Like Your Colour! skin bleaching and geographies of race in urban Ghana, 21
[18] Evelyn N. Glenn, Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, 289
[19] Becky L. Choma and Kathryn Harper, Internalised White Ideal, Skin Tone Surveillance, and Hair Surveillance Predict Skin and Hair Dissatisfaction and Skin Bleaching among African American and Indian Women, (Sex Roles, no. 80, 2019) 736
[20] Evelyn N. Glenn, Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, 289
[21] Aisha Phoenix, Open space colorism and the politics of beauty, (feminist review 108, 2014), 101.
[22] Evelyn N. Glenn, Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, 289
[23] Evelyn N. Glenn, Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, 28